Accordingly, an excellent product video on your landing page can increase conversions by 80%. This means that videos can directly affect your sales. The study also shows that about ¾ of the viewers bought a product after watching an explainer video. This just shows that creating a relevant video can be the sparkplug of any business into new heights.
With today’s technology, Investing in a video may not require you to move mountains. It can be easier than you think. If you do not have some creative minds employed in your company, you can hire a professional to create your website video. You will see. This is one marketing tool that is sure to give you not just dividends but a fast and fat ROI.
With the best website video creators out there, your explainer videos can allow you to let your visitors stay longer on your website, which in the long run will lead to ranking points. Videos have truly become one of the more practical online business strategies today with great results. So when looking for a video creator, make sure that the video has the following qualities.
Don’t go for a video clip which spoon-feeds. Providing long information and instructions about the products and services of your online business can get your viewer bored. Instead, create videos that are conversational. This will help your potential customers to see you as a friend and not a sales representative. Because there is a sense of individual approach using this technique, you can induce their confidence to buy your products or services online.
When your video is engaging, your visitors will spend more time on your website. The longer they stay watching your website video, you have more chances of going up the search rankings. Having videos on YouTube may also help. If you don’t know, YouTube and Google are aligned companies. That explains why your video on YouTube can improve your search engine ranking on Google. This makes it all the more important to optimize your videos on YouTube.
Clear and Complete
Do not go around the bush and get straight to the point. You will be driving viewers away from your site if you do not engage them right away with the topic you want to discuss. While you need to tell them all the information you need to, make your discussion complete but concise.